![]() It’s time to lean into your fears, kick down society’s perception of perfect, stand out, TAKE UP SPACE and make your OWN rules. We’ve started it together, but we are far from finished. It is named for Fort Washington, a fortification. What if, instead of sinking into a society that perpetually tries to separate us, we do everything to create the glue that puts us all back together?įitness Rebels, it’s time to change the story. Washington Heights is a neighborhood in the northernmost part of the New York City borough of Manhattan. We believe that fitness should be used to change minds before bodies, and that beat and alternative movement can launch people to new heights of self-worth, happiness, and human connection. We believe that self-improvement should come from within. We believe fitness is a journey, a form of self-expression. It shouldn’t be about the rules, approvals, and standards society places on us. ![]() Starting this journey as a company was, to say the least, In a world where experiences can be intimidating and exclusive, profit is often prioritized before people and calorie counting, “problem areas” and before + after pictures are the standard, POUND believed the fitness industry could do better. And like any purpose-driven company, we were sparked from a problem we saw seeping from the gym environment. Stream music on Myspace, a place where people come to connect, discover, and share. We’ve always believed in Doing It Different-fitting into a box was never the goal. Classic - Moon River Rebels by Moon River Rebels (moonriverrebels). POUND was born out of a rebellious spirit.
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